Review of Seth Godin's Tribes
Seth recently wrote a book named Tribes, discussing the fusion of leadership, creating movements, and marketing based on word of mouth. Over the last year I have not read as many books as I would like to, but I am glad Seth wrote this one and am glad I took time out to read it. It is affordable and ...
CafePress Acquires Imagekind
Anyone who's been dying to own a really fancy t-shirt or coffee mug may be in luck; reports indicate that CafePress has acquired Imagekind, a sort of artists' community and marketplace.read more ...
Selling SEO Consulting Services
Why Traditional SEO Consulting Usually Sucks I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working for clien...
Paid Search Ad Copy: Kicking It Up A Notch
Think about paid search. How would you describe it? Slow? No way. Cheap? Hardly. High Stakes? You bet. Paid search is a marketplace where every day, every hour?hell, every minute?counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not...
If People Respect You They Will Pay You for Your Time
Every day I still get lots of emails and phone calls asking me to answer SEO questions and how to build their businesses for free. I get far more email than I could possibly answer, but much of it is from people who place a $0 value on my time - which does not scale as a 1 person business, especiall...
Google AdPlanner Media Buy Planning Tool
Google announced AdPlanner, a tool to help ad agencies find where desired demographic audiences are active online. The WSJ highlighted how the new Google tool can help make the ad marketplace more efficient: The Web-audience data could be combined with the ad-serving system, so that advertisers woul...
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